With the e-commerce world, trust is indeed a very critical element that each e-commerce players should be looking forward to. Every organization, online shoppers and the sort would really be concerned about this issue to whether they are really protected by venturing in such kind of commerce. Trust issues with e-commerce is viewed by others as how protected they truly are with their privacy of information and how they are really defended accompanied with certain rights in times of problems in trading and other transactions they do. There are actually different views on trust depending on the state of an individual and it is becoming different as it travels around the web. According to an article posted over the net by Yinan Yang and colleagues, trust can be viewed as a counter measure for al uncertainties in an E-commerce perspective. E-Commerce trust can be defined as subjective of the web communities and the perception and exception of honesty and law equity by others. It is certainly hard to trust in such an environment where you do everything virtually and you never really get to see or touch elbows with those whom you do businesses with. The increase of Internet users has also increased the internet frauds, hackers and all sorts that contributing to the anti-trust issues and such crimes and this proportionally increased the entire web user’s awareness with the trust issues as being faced by the e-commerce now. The issue of complete trust is becoming a very big problem to both web users and as well as consumer service providers or those businesses that duly engaged their selves with e-commerce. So the big challenge is truly given to those consumer service providers or other businesses venturing in e-commerce to establish their selves as truly worth of the trust that the entire web users can give. We can never really define to which extent a trust of one user or consumer is strongly established in doing e-commerce transactions. These trusts would definitely rely on users experience in using the internet. It was said internet users would opt to indulge themselves in E-commerce after 4 to 5 years of being an Internet user. Surveys even showed that around one third of the chosen respondents were unwilling to engage in e-commerce or purchase an item for one reason of being reluctant is that they worry that they can be exposed to misuse of information. According to a post by Susan Kuchinskas in Small business computing.com, “Thanks to constant phishing expeditions in which evil-doers spoof the e-commerce sites of major retailers, consumers have become much more aware about the dangers of offering up personal information online. That's a good thing for consumers, but it may be bad for online merchants, especially those who haven't become household words.” It seems that consumers are becoming smart and more aware of the risks they could be taking in engaging in e-commerce stuffs but that would really be a bad news for the business ventures as well as in the economic industry.
That is not really an easy task since the trust relationship we are referring to is just merely based with consumers and providers identify each other only with their Websites, email addresses and some electronic mediums like public key or with the digital certificates. Sad to say that this kind of array has brought some changes and as well as a set of new electronic threats and risks like deceptions or frauds, mishandling of personal data (credit card information), intentional misinformation posted on web documents, copy legal businesses as to get over with the consumer’s personal information like their credit card numbers, spying and more negation. These set of threats and risks add up more to the burden of the E-commerce environment in dealing with the trust uncertainty. And to which they are the main stakeholders to receive the negative effects such as, primarily, financial losses and the likes. I don’t’ think that they will surely never let it get to them and start to think counter measures to limit or lessen these kind of uncertainties and further losses for them. To counter these threats they have now established TRUST as their primary element in E-commerce, with which is the most to be prioritized on the first hand. There are already mechanisms done to establish initial trust over the web such as a number of Public Key Infrastructures (PKI) which can identify business parties but these were said to be not enough trust models since there is still a lack of logical assessment of Trust in Web Commerce. There could also be certain ways to which a business could establish their selves with to start gaining every consumer trust.
1.Identify yourself properly
Businesses must appropriately identify or introduce their selves on their site since this is one good preliminary step to create trust relationship with their customers. They must post their complete company name, address and as well as their contact numbers to which they could give their users details and assurance that consumers would have their ways to contact a certain company whenever they want to. It is really important that consumer service providers’ show how trustworthy they could be at first hand or how could they sell their selves as a trust worthy business everyone could surely rely on. Legal companies should always be transparent with the transactions they do in a way that they are doing the right thing, or they are really doing the right ways in the personal data of their customers and that their strategies are always taken care of.
2. Respond to consumer
For instance where transaction is being done or your consumer is just starting to view your site to buy something that interests them, it is normal for a consumer to have many or different additional inquiries. So it would be better to respond to consumers in a short span of time. This way could greatly affect a consumer’s trust. Responding to them right away would make them feel that they are really given a proper service and that you are really doing business seriously. On the other hand, late responses would test consumer’s patience of which are not usually that long and that could give you a very bad impression and another customer loss.
3.Inform Consumers properly
Personal information from consumers is required when a transaction is being done. Consumers find it very fun and convenient to do their shopping online but oblivious to many is the risks they are being faced as their personal information might go to risks as well. Consumers have to become smarter now to avoid themselves with different threats. In asking off personal data from your consumers, you must clearly explain to them why would you ask for such requirements and what are you going to do with those data. In this way, consumer wouldn’t be ignorant to such protocols and that they would still be in the know about their personal data.
In times of delay, businesses have to duly inform their end consumers on what causes the delay and that what would their customers should expect from their orders. Never give them false hopes as to which this could really destroy your image for breaking trusts.
4. Structure website with security
Every player in the E-commerce World should assess the amount of trust present. It is said that one preliminary technique in gaining trust from end consumers is the way their websites are constructed. In establishing their websites, businesses have to see to it that their web contents are 100 % Web trustworthy or there is expected 0% fraud probability present. They must make sure that there website is protected from expected harms and they have to be always on guard. They must always inculcate in their minds that the information they handle in their websites are from their consumers and they are the ones reliable to protect it as strongly as they could. And this method should always be re-assessed to ensure complete security. Also they have to make proper navigation with their sites as well as the web objects they placed as their web contents. Poor downloading for example and poor display could lessen the interest of the end consumers for your services.
5.Always improve service
Businesses must always see to it that they are giving 100% satisfaction service to their end consumers. This could always be the best way wherein they could establish their trust relationship with the consumers they provide with. Good service could always refer to how fast they process everything from the start of the transaction till the end and still providing the security measures appropriate in each process undergone. It is a really good impression that you could give the proper service without any compromised personal data from your end consumers. Also businesses must establish return policies that in times customers have dissatisfaction with their product delivered, they have to stick to policies that gives the consumers right to accommodate the service they really want to have.
Also, businesses have to establish a sense of security among their consumers by allowing them to select the mode of payment they want to choose and the software they are using must verify their consumer’s ability to pay of which of course involves credit cards, electronic cash or purchase orders. The business could also use customer information as a part of their e-commerce operation. More refined packaging retains a great deal of customer information, including where users go in a site, and make this information available in the form of analytical reports.
6. Be always true to what you sell
Different strategies are thought of by these several businesses to sell their selves off over the net particularly their goods and services. This is a very important step they should do to ensure that they gain something after their big investments on such business. They would give off the most indulging messages to attract customer to avail of their service. But they should never forget to only display the messages or information that is really incorporated with them. For instance, a company tells the web users over the web that their product is something so good but is really not and when an end consumer gets fooled but realizes in the end that the product they ordered is really substantial, the business is faced more trouble that they could handle and that puts their business into its image risk and wearing off the trust of their consumers and non-consumers who might have heard their scheme. Also sell your goods and services appropriately.
7. Strictly imposed policy rules
The E-commerce laws have set our rules in which every business should be strictly imposing alongside their business goals and objectives. This method could not only establish their selves with end consumer trust but it could also protect them from oblivious actions inside their premises that could hinder progress and destroy their company name.
I have really understood that trust is a thing that you should always get to be serious with and it should not be one of the things you could just neglect. Especially with the businesses wherein there profits and brand are at stake of taking care with their privacy issues. Along side with the e-commerce law, they should work hand in hand to lessen internet crimes and fraud that just slows down the e-commerce industry. Since the legislation, particularly in our country is not yet that reliable, we should start to make it one. We need more advocates to establish a stronger law incorporated with e -commerce. E-commerce is really a good way of employing ICT with the business industry as its offer many advantages and results to more progress, so let us not be the hinder to this progress but instead help it to become more productive as it would contribute much to our industry. And that is to make everyone believe that only the absence of misuse of personal information of others and other internet crimes could be the way to make the e-commerce industry bloom more and that would eventually lead for more economic progress.
That is not really an easy task since the trust relationship we are referring to is just merely based with consumers and providers identify each other only with their Websites, email addresses and some electronic mediums like public key or with the digital certificates. Sad to say that this kind of array has brought some changes and as well as a set of new electronic threats and risks like deceptions or frauds, mishandling of personal data (credit card information), intentional misinformation posted on web documents, copy legal businesses as to get over with the consumer’s personal information like their credit card numbers, spying and more negation. These set of threats and risks add up more to the burden of the E-commerce environment in dealing with the trust uncertainty. And to which they are the main stakeholders to receive the negative effects such as, primarily, financial losses and the likes. I don’t’ think that they will surely never let it get to them and start to think counter measures to limit or lessen these kind of uncertainties and further losses for them. To counter these threats they have now established TRUST as their primary element in E-commerce, with which is the most to be prioritized on the first hand. There are already mechanisms done to establish initial trust over the web such as a number of Public Key Infrastructures (PKI) which can identify business parties but these were said to be not enough trust models since there is still a lack of logical assessment of Trust in Web Commerce. There could also be certain ways to which a business could establish their selves with to start gaining every consumer trust.
1.Identify yourself properly
Businesses must appropriately identify or introduce their selves on their site since this is one good preliminary step to create trust relationship with their customers. They must post their complete company name, address and as well as their contact numbers to which they could give their users details and assurance that consumers would have their ways to contact a certain company whenever they want to. It is really important that consumer service providers’ show how trustworthy they could be at first hand or how could they sell their selves as a trust worthy business everyone could surely rely on. Legal companies should always be transparent with the transactions they do in a way that they are doing the right thing, or they are really doing the right ways in the personal data of their customers and that their strategies are always taken care of.
2. Respond to consumer
For instance where transaction is being done or your consumer is just starting to view your site to buy something that interests them, it is normal for a consumer to have many or different additional inquiries. So it would be better to respond to consumers in a short span of time. This way could greatly affect a consumer’s trust. Responding to them right away would make them feel that they are really given a proper service and that you are really doing business seriously. On the other hand, late responses would test consumer’s patience of which are not usually that long and that could give you a very bad impression and another customer loss.
3.Inform Consumers properly
Personal information from consumers is required when a transaction is being done. Consumers find it very fun and convenient to do their shopping online but oblivious to many is the risks they are being faced as their personal information might go to risks as well. Consumers have to become smarter now to avoid themselves with different threats. In asking off personal data from your consumers, you must clearly explain to them why would you ask for such requirements and what are you going to do with those data. In this way, consumer wouldn’t be ignorant to such protocols and that they would still be in the know about their personal data.
In times of delay, businesses have to duly inform their end consumers on what causes the delay and that what would their customers should expect from their orders. Never give them false hopes as to which this could really destroy your image for breaking trusts.
4. Structure website with security
Every player in the E-commerce World should assess the amount of trust present. It is said that one preliminary technique in gaining trust from end consumers is the way their websites are constructed. In establishing their websites, businesses have to see to it that their web contents are 100 % Web trustworthy or there is expected 0% fraud probability present. They must make sure that there website is protected from expected harms and they have to be always on guard. They must always inculcate in their minds that the information they handle in their websites are from their consumers and they are the ones reliable to protect it as strongly as they could. And this method should always be re-assessed to ensure complete security. Also they have to make proper navigation with their sites as well as the web objects they placed as their web contents. Poor downloading for example and poor display could lessen the interest of the end consumers for your services.
5.Always improve service
Businesses must always see to it that they are giving 100% satisfaction service to their end consumers. This could always be the best way wherein they could establish their trust relationship with the consumers they provide with. Good service could always refer to how fast they process everything from the start of the transaction till the end and still providing the security measures appropriate in each process undergone. It is a really good impression that you could give the proper service without any compromised personal data from your end consumers. Also businesses must establish return policies that in times customers have dissatisfaction with their product delivered, they have to stick to policies that gives the consumers right to accommodate the service they really want to have.
Also, businesses have to establish a sense of security among their consumers by allowing them to select the mode of payment they want to choose and the software they are using must verify their consumer’s ability to pay of which of course involves credit cards, electronic cash or purchase orders. The business could also use customer information as a part of their e-commerce operation. More refined packaging retains a great deal of customer information, including where users go in a site, and make this information available in the form of analytical reports.
6. Be always true to what you sell
Different strategies are thought of by these several businesses to sell their selves off over the net particularly their goods and services. This is a very important step they should do to ensure that they gain something after their big investments on such business. They would give off the most indulging messages to attract customer to avail of their service. But they should never forget to only display the messages or information that is really incorporated with them. For instance, a company tells the web users over the web that their product is something so good but is really not and when an end consumer gets fooled but realizes in the end that the product they ordered is really substantial, the business is faced more trouble that they could handle and that puts their business into its image risk and wearing off the trust of their consumers and non-consumers who might have heard their scheme. Also sell your goods and services appropriately.
7. Strictly imposed policy rules
The E-commerce laws have set our rules in which every business should be strictly imposing alongside their business goals and objectives. This method could not only establish their selves with end consumer trust but it could also protect them from oblivious actions inside their premises that could hinder progress and destroy their company name.
I have really understood that trust is a thing that you should always get to be serious with and it should not be one of the things you could just neglect. Especially with the businesses wherein there profits and brand are at stake of taking care with their privacy issues. Along side with the e-commerce law, they should work hand in hand to lessen internet crimes and fraud that just slows down the e-commerce industry. Since the legislation, particularly in our country is not yet that reliable, we should start to make it one. We need more advocates to establish a stronger law incorporated with e -commerce. E-commerce is really a good way of employing ICT with the business industry as its offer many advantages and results to more progress, so let us not be the hinder to this progress but instead help it to become more productive as it would contribute much to our industry. And that is to make everyone believe that only the absence of misuse of personal information of others and other internet crimes could be the way to make the e-commerce industry bloom more and that would eventually lead for more economic progress.
4 comments:
e-commerce is emerging with the help of internet
hmmh., there so many things to be implemented in building trust between consumer and the site owner
Yah, trust is really a precious aspect of one’s life, especially if someone or somebody give it to you. It means that you are worth it.
like any relationships, the trust between the consumer and business owner should be earned...
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